The Weeknd
Pari Dukovic
Canada
2021

The
Weeknd

The man born Abel Tesfaye to Ethiopian immigrants has come a long way. In the past year alone, he¡¯s enjoyed one of the biggest hits in the history of streaming (the eight-times platinum ¡°Blinding Lights¡±), performed for nearly 100 million viewers in his Super Bowl Halftime set and experienced his first NFT drop, which earned more than $2 million. XO, the label he cofounded, scored two No. 1 albums from rapper Nav, and he has multimillion-dollar deals with Mercedes, Apple Music, Postmates and Dolby Atmos. He is also helming original HBO series ¡°The Idol¡± as executive producer, co-creator, co-writer and star ¡ª all following the completion of a new album as he prepares to kick off an arena tour in January 2022 that sold a million tickets in the span of 48 hours.

Career

  • UNCUT GEMS
  • After Hours
  • Beauty Behind the Madness

Variety Honors

  • 2020 Variety500 Honoree
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News from Variety

The Weeknd¡¯s ¡®Save Your Tears¡¯ Is 2021¡¯s Most-Viewed Video on Vevo

The Weeknd¡¯s ¡®Save Your Tears¡¯ Is 2021¡¯s Most-Viewed Video on Vevo

The Weeknd¡¯s ¡°Save Your Tears¡± was the most-played video, both globally and in the U.S., on the major video network Vevo, the company announced Monday as part of its annual year-end look back on music video viewership.¡°Save Your Tears¡± topped the list with 615 million views globally, and 102.9M views in the U.S. Released at the top of the year, ¡°Save Your Tears¡± popularity was fueled by the Weeknd¡¯s successful Super Bowl halftime performance and the multiple awards it has...

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