LeBron James
Courtesy of LeBron James
United States
2021

The SpringHill Company, Uninterrupted

LeBron
James

The four-time NBA champion keeps flexing his Hollywood muscle. SpringHill, which James cofounded with longtime business partner Maverick Carter, operates divisions for film, TV, digital media (Uninterrupted), consumer products and marketing. SpringHill coproduced 2021¡¯s ¡°Space Jam: A New Legacy,¡± which starred James and grossed $163 million globally. SpringHill is also producing ¡°House Party¡± for New Line, Netflix¡¯s Adam Sandler-led ¡°Hustle¡± and live-action movie ¡°Fantasy Football¡± for Nickelodeon and Awesomeness Films. In addition, SpringHill has a scripted entertainment deal with ABC Studios and a first-look film deal with Universal. James is still eyeing bigger things, with SpringHill in talks with potential investors like RedBird Capital to sell a stake in the company that would value it upwards of $750 million.

Career

  • Los Angeles Lakers
  • SPACE JAM: A NEW LEGACY
  • SELF MADE: INSPIRED BY THE LIFE OF MADAM C.J. WALKER

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • Sports Impact
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News from Variety

Soccer Star Neymar Jr. Inks Exclusive Facebook Gaming Streaming Deal

Soccer Star Neymar Jr. Inks Exclusive Facebook Gaming Streaming Deal

Neymar Jr., the Brazilian soccer player who's one of the most popular athletes in the world, is joining Facebook Gaming to stream gaming content exclusively on the platform. It's a huge feather in Facebook Gaming's cap, amid its ongoing battle with Twitch and YouTube to land deals with top gaming personalities.Neymar Jr. will stream gameplay multiple times throughout each month, and once per month he¡¯ll play with a different creator, according to Facebook. The first official livestream will take place...

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